ARTICLE: From Gut Feel to Evidence: Making the Case for Technology Adoption Through Quality Economics

When businesses consider adopting new technology, decisions often rely on intuition or perceived benefits. But what if we could back those decisions with robust, evidence-based economic analysis?

In this insightful article, University of Technology Sydney PhD Researcher, Munia Ahamed explores how quality economics can transform the way organisations evaluate technology investments, moving beyond gut feel to measurable impact. This approach not only strengthens the business case but also ensures sustainable, value-driven adoption strategies.

ARTICLE: From Gut Feel to Evidence: Making the Case for Technology Adoption Through Quality Economics



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